Post Decision Processes
By Gustavo Flores
Dissonance and Regret
By Gustavo Flores
Dissonance and Regret
There is always the post-decision dissonance for any big purchases, so that would not mean buying an Audi would be an exception. In fact, at Audi, there is the Audi Forums where the Audi customers go to "vent" about their respective purchases of the brand. Yet, there is a post outlook because the type of people Audi markets are regularly faced with these types of situations. So in Audi's case, consumer behavior is not really affected because the clientele knows what they are getting themselves into. In this case, a luxury car that is not as easily fixed as a Honda Civic for example.
Satisfaction or Dissatisfaction Judgments
The question regarding the dissonance lies with the consumer. Are you satisfied or dissatisfied with the luxurious model?
It all revolves around the decision of the customer and what they think about it. Through the use of hypothesis testing, Audi can assure new innovations for the upcoming line-ups of luxurious vehicles in performance. The model of learning from experience allows the consumer to experience the way that it feels. This way the sales percentage could easily sway into the salesperson's hand. In the following link, you can see that Audi promotes consumers to feel and experience an Audi with an expert driver.
The four factors that consumers respond to are motivation, knowledge/ability, processing bias, and lack of ambiguity of information. These four have significant parts in deciding if a consumer will be satisfied with the product or be dissatisfied. Audi has a top-dog strategy, where consumers know that this brand reassures and manages their faults in order to provide the best service.
Disposition
In disposing of an old Audi model, you can easily sell it from consumers to the consumer making easy cash. But, if the Audi is no longer working what can you do to dispose of it. Well, there happens to be a website just for disposing of none functioning Audi vehicles. You can choose to give away the car as junk to the state. Yet, this site will actually pay you for the car. The parts that do function will be scrapped and be sold as individual items for other Audi owners to purchase. There is also a website just designated for the means of purchasing Audi parts. This way, Audi consumers have ways to dispose of vehicles they no longer want in their garage.
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