Innovations: Adoption, Resistance, & Diffusion
By Samantha Buendia
Innovation
Audi is constantly innovating new products for their consumers. By doing simple innovations and adding simple features, they are able to increase the quality of their products and satisfy their consumers' needs. Recently Audi has been pushing the limits of car light technology by creating the Digital Matrix LED headlights for their new Audi e-Tron Sportback. The headlights create light that is 50 meters long. It illuminates the drivers' lane and adjusts when the driver changes lanes. The position of the light effectively helps the driver stay in the middle of the lane. This new feature allows its consumers to feel safer and secure when driving.
Adoption Vs. Resistance
Consumers are more likely to adopt this innovation than resistant due to the fact that this new feature will help them feel safer when driving on the road. The Digital Matrix LED headlight lights the lane where the driver should be driving. All the dark spots, which are the area that the lighting is dimmed, will show where the car is position in the lane. According to Stephan Berlitz, creator of the new innovative feature, "The main headlight can exclude other vehicles from the bean of light even more precisely, to avoid blinding them. Not only does the feature keep the driver safe, but also others as well. The safe the consumers feel with this innovative feature the more likely they are to adopt it.
Diffusion
By developing the Digital Matrix LED headlight, Audi has created a new responsibility, for the car industry. Cars use their lights to communicate with other cars. With Audi now innovating new efficient ways for their vehicle to communicate. Berlitz believes that soon their products will be able to warn drivers about accidents or icy patches by showing appropriate symbols on to the street. Other ideas include having arrow-shaped lighting to warn other drivers of lane changing. The diffusion for this innovation will seem to have an S-shaped curve. This will change the way cars are being made, however, they must get approval from the worldwide market first.
Comments
Post a Comment