Memory and Knowledge
By Gustavo Flores
Memory
Through consumer memory, Audi innovates new ideas for a long-lasting connection. In the retrieval process, Audi allows drivers to have the opportunity to be comfortable. There is the seat memory installed in Audi vehicles that makes adjusting of cameras, mirrors, and seats easier for people. This will help trigger the working memory and give the consumer a rush of comprehension. The first link takes you to a guide on how to learn about the memory seating of an Audi.
The second link is Audi commercial featuring Tom Holland who plays Spider-man, During the commercial, he gives facts on how his long term memory tells him how to drive an Audi. While it also promotes the features of the car, like self-driven mode, parallel parking mode. It could also be apart of episodic memory because Spider-man was a big part of my own personal life. Audi is creating a connection between its product and the consumers' life.
Knowledge Structure
Through schema, Audi has established within the market as a top brand for people with a higher status. This brand represents the image of wealth to not only the consumers who purchased the car but those who see it. Its association within the car industry is that it is a top tier than only a select amount of people could afford them. Now in the current day, Audi is pushing the idea to brand themselves as an electric car company. They even have this on their website to create a fact that may, later on, be recognizable among consumers.
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