Attitudes Based on High Effort
By Gustavo Flores
Attitudes on Audi
At Audi, they receive customer feedback in order to visualize what they could do to perfect or at least lessen a future problem. They want to know people's attitudes towards their brand. This is important to Audi because all of this reflects on their image and growth. Whether it is by a cognitive side or a connotative function. For example, Audi has done a study on how the customers would react and feel about autonomous driving. The next link will provide you with the article on what emotional factors, an idea like this could benefit or hurt Audi.
Communication Source
The way Audi is working with upgrading their products, how is the message be sent to the correct people. WelAudi has advertisements placed on certain time schedules for the reason that their specific target audience may be watching. But how and why has Audi elevated itself to only reach an individual of certain status. The reason is because of source credibility on both factors. The people that want to show their class of wealth, make it a necessity to buy an Audi. This brand remains in this category because it's a luxurious expensive vehicle that only the upper-middle class and above can buy. The way Audi keeps selling their automobiles, they are granted enough funds to upgrade their rides and keep their brand relevant.
Sources:
https://www.forbes.com/sites/samabuelsamid/2019/02/19/expanded-audi-v2i-communications-helps-drivers-hit-green-lights/#79f6e74f48ce (This link is a Forbes article on the Audi upgrade, that allows drivers to know the timing of green lights)
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