Problem Recognition and Information Search
By Doanh Lu
Problem Recognition
The ideal state of Audi automobile is luxury and innovative. Wages keep increasing every year brings up consumers' income; their demand for more expensive products with better quality also increases as well. Audi is one of the well-known luxury cars that attract lots of people's attention; many consumers desire to get an Audi to represent their wealthy status. Additionally, many more customers are aware of the saving environment movement; they are often interested in products that are eco-friendly. Audi takes consumers' ideal opinion to create aesthetic looking automobiles and electric car models to fulfill customers' wants.
Internal Search
Audi wants viewers to be aware of their brand through various types of advertising platforms such as television commercials, billboards, and marketing campaigns. Audi's designers always spend lots of effort to research and create the best design for the car. They want to portray their luxurious designs in their ads; therefore, customers would often see Audi cars appeal to be sporty and bold. Audi wants its customers to remember the brand for being the innovative leader in the automobile industry with smart engineering design.
External Search
Consumers often do external searches through the internet since technology has become essential in their daily life. Visiting the Audi website helps consumers review the car selection. There are lots of information about the different models, mechanical tools, and news about the community on the website. Also, it motivates viewers to engage with commercial videos and easy-to-navigate content. Customers can spend time to get to know the brand and explore different car models to support their decision-making process.
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