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Chapter 16 - Symbolic Consumer Behavior
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December 04, 2019
Chapter 15 - Innovations: Adoption, Resistance, & Diffusion
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December 04, 2019
Chapter 14 - Psychographics: Values, Personality, and Lifestyles
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December 04, 2019
Chapter 13 - Household and Social Class Influence
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December 04, 2019
Chapter 12 - Consumer Diversity
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December 04, 2019
Chapter 11 - Social Influences on Consumer Behavior
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December 04, 2019
Chapter 10 - Post Decision Processes
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December 04, 2019
Chapter 9 - Judgement & Decision Making Based On Low Effort
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December 04, 2019
Chapter 8 - Judgement & Decision - Making Based on High-Effort
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December 04, 2019
Chapter 7 - Problem Recognition and Information Search
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December 04, 2019
Chapter 6 - Attitudes Based on Low Effort
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December 04, 2019
Chapter 5 - Attitudes Based on High Effort
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December 04, 2019
Chapter 4 - Memory and Knowledge
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December 04, 2019
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